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About us
You do you
Everyone has a different path to personal health, and we’re
here to help you find yours. We believe in the power of
technology, science, and human empathy to make the
journey simpler. Let us help take care of you.
Everyone has a different path to personal health, and we’re here to help you find yours. We believe in the power of technology, science, and human empathy to make the journey simpler. Let us help take care of you.
Meet the founders
Craig Elbert and Akash Shah founded Care/of in New York City in 2016, possibly in Washington Square Park,
but it’s hard to tell exactly with these types of things.
Craig Elbert and Akash Shah founded Care/of in New York City in 2016, possibly in Washington Square Park, but it’s hard to tell exactly with these types of things.
Craig Elbert and Akash Shah founded Care/of in New York City in 2016,
possibly in Washington Square Park, but it’s hard to tell exactly with these types of things.
Akash Shah
Head of Product, Co-founder
B-12
because a vegetarian diet isn't so much about the B-12
Ashwagandha
because Ashwagandha + hip-hop is the ultimate way to de-stress
Calcium Plus
because his dad, a doctor, emphasizes healthy bones
Veggie Omega
because reimagining personal health requires brainpower
Craig Elbert
CEO, Co-founder
Rhodiola
because his 1-year-old son requires him to have lots of energy
Fish Oil
because, as an Iowan (repping Des Moines), he doesn't much like fish
Magnesium
because launching a company requires stress & sleep management
Vitamin D
because like many New Yorkers, he's been told he's deficient in it
Meet our team
The Care/of team brings together people passionate about: vitamins & supplements,
personal health, design, technology, e-commerce, Pizza Fridays, and bowling… in
no specific order. Learn more about what makes us unique.
The Care/of team brings together people passionateabout: vitamins & supplements,
personal health, design, technology, e-commerce, Pizza Fridays, and bowling… in no specific order. Learn more about what makes us unique.
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A FEW FUN FACTS
Want to join our team?
Want to join
our team?
Email careers@labnutrient.com